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Loft announced on Instagram last year that it would no longer be offering sizes above an 18; Canadian plus-size retailer Addition Elle closed in 2020; and it took less than a year from the 2022 surviving motherhood one sip at a time coffee lover funny mother’s day gift for mom mama mommy shirt Besides,I will do this August 2021 launch of Old Navy’s splashy plus-size in-store Bodequality initiatives to announce plans to scale back. This shift away from large brands investing resources into plus-size inclusion and expansion is something Nicolette Mason, a plus-size consultant and strategist, confirms she’s also seeing. “Expanding sizing is a very expensive endeavor,” Mason says. “Can brands afford it? Probably, but that’s almost beside the point when they’re focused on their bottom line, and customer acquisition is such an expensive endeavor. I do not think this is the right approach, but a lot of brands—rather than continuing to invest in customer acquisition, creating awareness, creating a great fit and product for a newer segment of customers than they’ve historically catered to—are instead reverting back to focusing all of their resources on their existing customer base where they know they can make money.”

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So is there a path forward for those of us who still hold out hope that diminishing plus representation on the 2022 surviving motherhood one sip at a time coffee lover funny mother’s day gift for mom mama mommy shirt Besides,I will do this runway doesn’t automatically equate to fewer plus-size designer clothes hanging in our closet? Relying on the plus community was unanimously the answer. “As disheartening as it is to say that we have to put in more work ourselves, if we want to keep seeing change, that’s what we’re going to have to do because designers simply do not care enough yet,” Russo says, emphasizing that it is up to the plus community to show support for those brands making our sizes.Mason reiterated this sentiment, reminding us that, yes, shopping size-inclusive brands is important but so is sharing that brand with your friends, engaging on social media, or even simply signing up for their newsletters. For smaller businesses, those actions have an impact on their ability to grow, scale, and fundraise. Finally, Mason notes if you do have the size privilege to shop anywhere, being intentional to support brands that have larger size ranges can be a make-or-break factor in giving that business the ability to continue producing in larger sizes as well.